Branded Balls that are making a difference!!!

Branded Balls that are making a difference!!!


(bright pop music) – Welcome to OBTV, the
place for news reviews and trends from the promotional
merchandise industry. Today, we’re out and about. We’re actually on location in Shoreditch, Hoxton, very cool place to be. And I’m joined by Ben Sadler
from Alive and Kicking. Welcome, Ben. – Thank you, nice to be here. – Little bit of background,
Alive and Kicking are a social enterprise,
and as you can see, balls balls balls. (laughing) We’re gonna be talking
a lot of balls today, some of you might say, that that’s just a new
episode of OBTV but, this is a great story and actually one that we wanted to get out to. Some of you already, when this goes out, have received your OB balls, and these guys have produced them. Ben, tell them a little bit at home about yourself and Alive and Kicking. – Yeah, well, to kick off
with Alive and Kicking, back in 2004 our founder Jim Cogan was out in Kenya and he was teaching and he was using these balls, which I personally think are
a pretty incredible invention. Basically plastic bags and string. But the only issue with them is they wouldn’t last very long, so they’d last for about a week, maybe not even a week, maybe a day. And he wanted to make sure that young people have access to
a really decent football. And he thought, you know what, I could go home, go back to the UK, I could buy some balls at my
local shop and donate them. And he thought, no, I want
to create a local industry, I want to have an impact both
economically and socially. And that’s where Alive
and Kicking was born. And the balls you see behind us, and the ones that you’re holding. And the great thing about these balls is they’re not just about a good quality durable football, or net ball and the other balls as well, but they’re also about
creating local employment. So we employ over 150 staff, 90% of which have never had any kind of formal work. They support an average
of five dependents, 75% of our staff pay
their kids through school with their income from these balls. So it really does make an impact locally. And then we also use the
profits from selling our balls to train up local sports coaches, to deliver health education. So we cover a menu on HIV, and malaria, so delivering lifesaving messages. And we donate balls as well. We’ve actually made almost 900,000 balls, so approaching a million, and we’ve donated about 170,000. – And producing those 900,000 balls and the money you’ve donated, what does that mean, and what has it done for the people who you’re supporting? – Yeah, so in terms of
the donation of balls, so starting there, we’ve
actually done some research over the past ten years
that each of our balls reaches 45 young people. So if you look at it
in terms of donations, we’ve actually reached over
seven million young people across community sports clubs. So that’s giving them access to sport, giving them access to
a really decent ball. And also our balls, we’ve had
them scientifically tested and they last up to eight times longer than a standard synthetic ball, so. – Wow.
– They do last a good time. And then with our health programs, we’ve trained over 1,000 coaches. And the great thing about
training local coaches is that they’re always
delivering the education so it’s not just going in for a month and passing on some information. It’s actually training up coaches so they can deliver it
not just for a month, not just for a year, but actually for the next 10, 10 to 15 years. And yeah, in terms of employment we’ve provided over 1,000
employment opportunities. And like I said, we really
focus on vulnerable groups. So we employ people
through informal channels. Zambia is an example,
actually 40% of our staff are deaf and they’ve
never had any work before so for them it’s their first-ever job. – Incredible, incredible. As you can see, you know, this is… The reason we’re doing it now is because the World Cup’s coming up, but as Ben’s mentioned,
there’s rugby balls, net balls. And again, by coming out
today to meet these guys we’ve learned a load. That they produce balls made
from old football shirts. They’ve made balls from reclaimed leather, from executive jets. So there’s a lot these guys can do. And for those out there that don’t know what social enterprise is, it is these guys are actually,
one, at the first stage, the production of these
are helping people, and then through the profits it’s being plowed back in
to actually do some good. I know a lot of you have CSR policies, and at Outstanding Branding we have a number of social
enterprises we work with. And we’re gonna be bringing
them to you as well. So it’s not just balls, but obviously it’s a relevant time of the year with the World Cup less than a month away. We’ve still got time
to get balls produced. As I said, we’ve got ours done and we’ve done our little
bit to give something back. Because what we want to do is actually get you to buy more balls, so we can actually then do some more good. What’s the future for Alive and Kicking? – Yeah, one of growth, hopefully. So we’re in three countries at the moment. We’d like to make sure
that those countries are continuing to grow and strengthen. And then we’ll look into other countries within Africa to begin with, and then potentially beyond that. But for us it’s about providing more job opportunities and
reaching more young people. I think one thing that
I already talked about, kind of impact, I think one thing that we’re very proud of is when it comes to
organizations making orders we can actually tell those organizations exactly what their order has done. So how many young people they’re reached, how many jobs they’ve created, so that’s something that
we can pass on as well. – Yeah, and look, don’t be afraid. There’s no bad thing
about shouting about it. And again, you could look at it cynically that you’re gonna use
it as part of your PR, because you’ve got a
CSR policy, but don’t. At the end of the day,
you’re doing some good, you were gonna buy some balls
anyway to do the promotion. Shout about it, shout about
what a good job you’re doing. Because what it will do,
is you’ll actually get your competitors and other people to actually think, well,
we should be doing that. So by you shouting about it, basically Ben and his team
get to produce more balls, and a lot more people could
be doing a lot more good. Absolutely phenomenal, look. You’ve seen on the screen
the code you need to quote, please give us a call. As I’ve said, we’ve send
out 100 of these balls to people that we think
are able to order these. When you receive your
ball, there is going to be a little bit of information inside. Go to the Outstanding Branding website, there’s photos and information
on Alive and Kicking and what a phenomenal job these guys do. It’s been a pleasure, mate, it really has. An eye-opener, so thank you today. Anything you’d like to leave the people watching with? – I’ve been very lucky, I’m
quite new to the job myself. I’ve been lucky to be involved with Alive and Kicking for a long time. I actually used to work out
in Zambia and Kenya myself. I think I was very
fortunate to see the impact that buying balls makes. Not only on the families, and the people who work
at Alive and Kicking, but also the young people, so, yeah. People do buy these balls. There is a huge amount of
impact that you’ll make. – Thank you watching, this is OBTV. (bright pop music)

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